First flavour

A flavourist works with a creative team and products flavours that should suit customers’ tastes and make them appreciate a product.

A flavourist is actually responsible for creating  flavours that go into all foods. From imagination to the actual food, a flavourist runs the whole process.

Finding a flavour is like searching for the perfect advert : it has to be bold, or classic but loveable and recognisable among thousands other ones but first, it has to reach customers ‘ expectations.

Here you’ll be able to see the new ads coming out in France and England … and see if they ” have the flavour”.